Welcome to BlogNotions' Mobile Blog

The BlogNotions Mobile Blog delivers a diverse series of perspectives provided by thought leaders in the wireless industry. Presented by NetLine, this forum delivers compelling updates on the latest technological advances, discussions of emerging technologies, best practices for working within the Web 2.0 culture, implications for the future, and much more. Here you can find helpful information, ask questions, and collaborate freely.

Mobile advertising predictions for 2012

Happy New Year.  It’s set to be an exciting one for the world of mobile and mobile advertising in particular.  So here’s 7 predictions for the year ahead: 1. Mobile ads go rich media – whereas 2011 was all about mobile banner ads and mobile search taking off, 2012 will see mobile ads become increasing […]

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Mobfox is the new admob

When admob first launched it was an absolute revelation for mobile publishers. For the first time there was a way of monetising mobile web inventory that didn’t involve selling ringtones or other mobile content. Admob went on to totally dominate the first wave of mobile advertising, launching innovation after innovation. However, since it was acquired […]

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Innovation in the mobile ad network market

Here’s a post recently written over at mobyaffiliates.  For any blog notions readers interested in mobile monetisation and mobile advertising this provides a review of some of the new innovative players in the market.  Hope all the mobile notions readers find it useful. When google acquired admob for $750m it looked like the mobile advertising […]

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Churn labs – the new mobile lab to watch

Here’s a quick tidbit for the Mobile Notions readers – if you want to see the future of mobile then you should take look at a company you have probably never heard of – Churn Labs. Churn Labs is the latest project from the founder of admob, Omar Hamoui and one of its early employees […]

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The Key to Mobile Banking is Mobile Marketing

Much has been written on mobile banking, but little about return on investment. Most observers take the position that over time, the winds of change will make mobile banking a standard application that every retail operation will need to offer. Analysts thus focus on products and technologies, particularly security, as well as industry trends that […]

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Mobile Pay Per Call and Click to Call Advertising

Last year Google launched pay per call advertising on mobile and the mobile ad network admob (now owned by Google) has been offering it as an option since 2008. However, to date, Pay Per Call mobile has not really taken off.  Many advertisers complained of a very low ratio between clicks on the call link […]

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Geo-Location Marketing Can Increase Order Value

Adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable. Following the Mobile Marketing Association’s best-practice guidelines and getting the consumer to opt in via SMS or before downloading a location-based application should take care of most consumer privacy concerns. In […]

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Mobile affiliate marketing is taking off

For some time the main ways to monetise mobile traffic have been confined to standard display advertising or user payments.  App developers and mobile site publishers have the option of running ads on their site on a CPC (cost per click) or CPM (cost per thousand) basis.  The alternative is to offer a premium service, […]

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Mobile Video Will Transform Education

Mobile has been touted as an unmatched sales and marketing channel. 3G Mobile has finally given smartphones and tablet PCs the speed and capacity to deliver broadcast quality video. And yes what this means is that we can expect the same numbing proliferation of ads and movies on our mobile devices that presently inundate the […]

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MWC 2011: Intel Technology Demonstrations Over 4G WiMAX and 4G LTE

At this year’s GSMA MWC (GSM Association Mobile World Congress 2011) held at the Fira de Barcelona (Barcelona, Spain), Intel Corp exhibited a mosaic of momentous live technology demonstrations at their Hall 8 pavilion. Inside the pavilion there were several booths – however, Intel’s “Better Connected” booth included four individual kiosks: 1) Broadband on the […]

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