Author Archive | John Rovito

The Key to Mobile Banking is Mobile Marketing

Much has been written on mobile banking, but little about return on investment. Most observers take the position that over time, the winds of change will make mobile banking a standard application that every retail operation will need to offer. Analysts thus focus on products and technologies, particularly security, as well as industry trends that […]

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Geo-Location Marketing Can Increase Order Value

Adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable. Following the Mobile Marketing Association’s best-practice guidelines and getting the consumer to opt in via SMS or before downloading a location-based application should take care of most consumer privacy concerns. In […]

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Mobile Video Will Transform Education

Mobile has been touted as an unmatched sales and marketing channel. 3G Mobile has finally given smartphones and tablet PCs the speed and capacity to deliver broadcast quality video. And yes what this means is that we can expect the same numbing proliferation of ads and movies on our mobile devices that presently inundate the […]

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20 Rules for Creating a Mobile Website

According to ComScore, more than 234 million Americans are using mobile devices — 28% of them to surf the Web. Quantcast’s August 2010 data shows that the iPhone and iPod Touch together claim 56 percent market share, Android devices 23 percent, and RIM BlackBerrys 10 percent. Given these statistics, a mobile presence has quickly become […]

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