Author Archive | James Coops

Mobile advertising predictions for 2012

Happy New Year.  It’s set to be an exciting one for the world of mobile and mobile advertising in particular.  So here’s 7 predictions for the year ahead: 1. Mobile ads go rich media – whereas 2011 was all about mobile banner ads and mobile search taking off, 2012 will see mobile ads become increasing […]

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Mobfox is the new admob

When admob first launched it was an absolute revelation for mobile publishers. For the first time there was a way of monetising mobile web inventory that didn’t involve selling ringtones or other mobile content. Admob went on to totally dominate the first wave of mobile advertising, launching innovation after innovation. However, since it was acquired […]

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Innovation in the mobile ad network market

Here’s a post recently written over at mobyaffiliates.  For any blog notions readers interested in mobile monetisation and mobile advertising this provides a review of some of the new innovative players in the market.  Hope all the mobile notions readers find it useful. When google acquired admob for $750m it looked like the mobile advertising […]

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Churn labs – the new mobile lab to watch

Here’s a quick tidbit for the Mobile Notions readers – if you want to see the future of mobile then you should take look at a company you have probably never heard of – Churn Labs. Churn Labs is the latest project from the founder of admob, Omar Hamoui and one of its early employees […]

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Mobile Pay Per Call and Click to Call Advertising

Last year Google launched pay per call advertising on mobile and the mobile ad network admob (now owned by Google) has been offering it as an option since 2008. However, to date, Pay Per Call mobile has not really taken off.  Many advertisers complained of a very low ratio between clicks on the call link […]

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Mobile affiliate marketing is taking off

For some time the main ways to monetise mobile traffic have been confined to standard display advertising or user payments.  App developers and mobile site publishers have the option of running ads on their site on a CPC (cost per click) or CPM (cost per thousand) basis.  The alternative is to offer a premium service, […]

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