Marketing to Smartphone Users: Tips for How to Generate and Track Inbound Calls

By Blair Symes, Demand Generation Manager at Ifbyphone .(public.ifbyphone.com)

These days it seems like everyone has a smartphone. People spend a significant amount of time each day on their mobile devices, and that includes time searching for and calling businesses. If you aren’t making it easy for them to find and call you – and if you aren’t advertising your business on mobile – you are missing a potentially lucrative marketing opportunity.

How Mobile Differs from Other Marketing

If you decide to build a mobile marketing strategy (http://public.ifbyphone.com/social-marketing-to-smartphone-users/?lead_source=SEO&Lead_Source_sub_category__c=Web Referral Traffic),

keep this in mind: When people are searching for businesses on their smartphones, they often prefer to call the company rather than fill out a web form. It’s easier and more natural.

And it’s also great news for marketers – inbound calls are usually more valuable to sales managers than web downloads. So as you devise your mobile marketing strategy, be sure to focus on driving phone leads.

Some Tips for Driving Phone Leads from Mobile Marketing

  • Have a mobile-friendly version of your web site with a clickable phone number (a mobile click-to-call link) prominently displayed. When clicked, it will automatically trigger a call to your business from that smartphone.
  • Test out different Google mobile paid search ads. Include a clickable phone number for people to call your business straight from the ad. Be sure the mobile landing page for each ad also displays a clickable number prominently.
  • Test out a few banner ads with a call to action of “Tap to Call”. You can run these with display networks targeting mobile sites and mobile apps.
  • Be sure all your emails are mobile-friendly. Chances are a good percentage of your audience is reading your email on their smartphones. Include a clickable phone number prominently in each one.

Measure the Effectiveness of Your Mobile Marketing with Call Tracking

The most successful mobile marketers are the ones that track inbound phone leads back to their specific marketing source. These marketers can do four things:

  1. 1. Determine that an inbound call came from a mobile marketing campaign vs. a non-mobile marketing source.
  2. 2. Pinpoint exactly which mobile PPC ad, keyword search, banner ad, mobile app, social media post, email, text or other source the call came from.
  3. 3. Track each phone lead through its lifecycle to see if it becomes an opportunity and ultimately turns into revenue.
  4. 4. Use this data to optimize marketing spend and maximize lead volumes by only reinvesting in the programs that are working.

Voice-based marketing automation (http://public.ifbyphone.com/voice-based-marketing-automation/) solutions help marketers attribute calls from smartphones (and the pipeline and revenue they generate) to specific mobile marketing sources. They work by providing business with unique trackable phone numbers that you insert in your mobile marketing. So if a smartphone user clicks a mobile click-to-call link in a specific Google PPC ad, banner ad, email, or text, for example, and calls you, the solution knows exactly where they are calling from, and so will you.

What’s more, when smartphone users visit your mobile site, browse around, and eventually click on a phone number to call you, voice-based marketing automation solutions can attribute that call to the original source that sent them there. So you can tell which mobile ad, social media app, third-party web site, QR code, organic search term or any other referring source is helping you generate smartphone leads.

14 Responses to Marketing to Smartphone Users: Tips for How to Generate and Track Inbound Calls

  1. Traditional Waterfall Tub Faucet April 16, 2013 at 1:17 am #

    Thanks for sharing so great “Tips for How to Generate and Track Inbound Calls”, I am really in need of it.

  2. antojames August 13, 2013 at 11:40 pm #

    I’m thinking of a shop species collegeessay writing service from Ann Arbor, Mich. thingamajig where you can exchange plus dicker batter to/from more vocalists.

  3. Password manager system August 14, 2013 at 5:52 am #

    For a digital portfolio, you should have no more than 50 of your best images. Organize and group in order the types/styles of shooting of all styles to get a wider variety of your work.

  4. Buy traffic here September 30, 2013 at 2:34 am #

    casinos started eliminating poker room because they could make more per hour on a bank(s) of slots. Due to the current popularity, they have grown again and are considered a draw into the casino. However, they themselves are not big money makers and time will tell as the bottom line is scrutinized again.

  5. plagiarism checker October 31, 2013 at 8:01 am #

    If you receive a picture via email or text message in ios 7 and when you press the action icon to save the picture and you do not get the option to save to your camera roll. Press and hold on the the image and you will get an overlay pop up to save the image. I have no idea why some attachments don’t have option in action menu to save in the camera roll but by experimentation and earned frustration I found the above to work in certain situations. Be well and have fun and feel rewarded in your frustrations. For without challenges, life would be an utter bore.

  6. chapter7counsel.com November 5, 2013 at 7:44 pm #

    I made an appointment with David and met him at his very nice San Francisco office. I was a little anxious to say the least, but I should not have been. The relief of having shared my financial burden with him was profound. In his confident, take all the time you need demeanor he listened, enquired and advised me in such a non-judgmental way, I actually smiled again.

  7. Offers Directory Submission December 2, 2013 at 11:48 pm #

    Offers Directory Submission are more like icing on the cake. i wouldn’t expect your website to blow up over night but its a great added touch to an over all marketing strategy.

  8. http://research-paper-writing.org December 18, 2013 at 4:29 am #

    nice article,good website,I’ll book mark you.

  9. womens onesies December 23, 2013 at 7:01 pm #

    Hotonesie has the biggest selection of Kigurumi with over 100 Animal Onesies to choose from! We provide affordable onesies and Free Worldwide Shipping.
    onesie pajamas
    womens onesies
    mens onesie

  10. chapter7counsel.com December 27, 2013 at 5:29 am #

    Continue your education if you are not satisfied with the results of your job search. While not necessary for every investment banker position, a Master’s in Business Administration.

  11. Anela January 16, 2014 at 2:02 am #

    keep it up looking writing-college-essay.com forward to the next ones :)

  12. lola January 17, 2014 at 1:00 am #

    Thanks for the tip.http://englishessaywriter.com/ Now I learn something new from you. Nice to know I was helped through this. Keep posting! =)

  13. Julia February 3, 2014 at 12:59 am #

    Hi there! Thanks for information. I will probably recommend it to my friens as well.
    http://special-essays.com

  14. endy February 12, 2014 at 9:18 am #

    I really loved reading your blog. It was very well authored and easy to understand. dissertationhelpservice.co.uk I also found your posts very interesting.