Happy New Year. It’s set to be an exciting one for the world of mobile and mobile advertising in particular. So here’s 7 predictions for the year ahead:
1. Mobile ads go rich media – whereas 2011 was all about mobile banner ads and mobile search taking off, 2012 will see mobile ads become increasing rich using video, interactives and other engaging techniques to grab attention
2. HTML 5 – this is the underlying technology driving the emergence of rich media ads. It’s also increasingly going to be the glue that allows new types of mobile services to be developed, across multiple platforms. Goodbye mobile apps, hello HTML5 mobile web
3. Mobile affiliate marketing – this could be the year that mobile CPA offers take off as inventory rises and more and more app developers and publishers need to find a way of monetising all that unfilled inventory. Players like mobpartner and offermobi are the ones to watch.
4. Consolidation – there are more and more mobile ad networks launching every day. However, the industry just can’t support this many, when even the biggest are only marginally profitable. Look for the big players like inmobi and millenial media to start buying up the smaller players.
5. The rise of new, focused ad networks. Whilst consolidation is one trend, expect specialisation to be another. Players like mobfox (focusing on the European market) are showing that with admob now owned by google, there’s plenty of room for new players to innovate.
So that’s five trends to look out for. What do you think is going to happen in 2012 in mobile?
James Coops blogs about mobile ad networks and other stuff for blognotions and over at mobyaffiliates.com