Posted by James Coops, May 31, 2011
Here’s a quick tidbit for the Mobile Notions readers – if you want to see the future of mobile then you should take look at a company you have probably never heard of – Churn Labs.
Churn Labs is the latest project from the founder of admob, Omar Hamoui and one of its early employees Mike Rowel. They’ve used some of their well earned admob loot to create a project lab focused on creating experimental new mobile services, driven by technology and engineering talent. It’s similar to the new venture from Digg founder Kevin Rose – Milk in that they aim to launch lots of new innovative mobile apps and see what sticks.
In their words
“Churn Labs focuses on building and iterating on new Internet and Mobile products and bringing the best to market. We are not an incubator or an investment firm. There are plenty of places where existing startups can get help, funding, and mentorship. Churn is not one of them. We don’t want to just politely assist; we want to do. Rather than find companies to help, we find entrepreneurial people: engineers, designers and product specialists and we brainstorm, prototype, and build companies together.”
So far, so interesting. However, Churn have already started pumping out some interesting stuff. At Techcrunch Disrupt last month Churn launched their first project – Gnomes. The idea is to combine social, gaming and location elements – you can pass your “Gnome” around and it gets geotagged on the way. This means you get to see it move around the world. Hard to explain but sounds very intriguing. The idea seems to be to experiment with new types of mobile user experience.
The aim seems to be to create a new type of user interface on mobile, based on ‘lifting’ the Gnome from device to device – a bit like ‘drag n drop’ on the PC. No-one else is coming out with this type of stuff at the moment so its worth keeping track of Churn to see what they do next. You can follow them here on twitter and look out for more posts here on Mobile Notions.
As well as posting here at Mobile Notions, James Coops blogs about mobile affiliate marketing, mobile sites and splashbacks elsewhere on the interwebs