Archive | May, 2011

Churn labs – the new mobile lab to watch

Here’s a quick tidbit for the Mobile Notions readers – if you want to see the future of mobile then you should take look at a company you have probably never heard of – Churn Labs. Churn Labs is the latest project from the founder of admob, Omar Hamoui and one of its early employees […]

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The Key to Mobile Banking is Mobile Marketing

Much has been written on mobile banking, but little about return on investment. Most observers take the position that over time, the winds of change will make mobile banking a standard application that every retail operation will need to offer. Analysts thus focus on products and technologies, particularly security, as well as industry trends that […]

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Mobile Pay Per Call and Click to Call Advertising

Last year Google launched pay per call advertising on mobile and the mobile ad network admob (now owned by Google) has been offering it as an option since 2008. However, to date, Pay Per Call mobile has not really taken off.  Many advertisers complained of a very low ratio between clicks on the call link […]

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Geo-Location Marketing Can Increase Order Value

Adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable. Following the Mobile Marketing Association’s best-practice guidelines and getting the consumer to opt in via SMS or before downloading a location-based application should take care of most consumer privacy concerns. In […]

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