Archive | April, 2011

Mobile affiliate marketing is taking off

For some time the main ways to monetise mobile traffic have been confined to standard display advertising or user payments.  App developers and mobile site publishers have the option of running ads on their site on a CPC (cost per click) or CPM (cost per thousand) basis.  The alternative is to offer a premium service, […]

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Mobile Video Will Transform Education

Mobile has been touted as an unmatched sales and marketing channel. 3G Mobile has finally given smartphones and tablet PCs the speed and capacity to deliver broadcast quality video. And yes what this means is that we can expect the same numbing proliferation of ads and movies on our mobile devices that presently inundate the […]

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